About Stakemaster

Generations of Form.

Stakemaster was born at the rail. Trackside, in the yard, in the grandstand. We've spent lifetimes around the sports we love, and we built an app to share that edge with everyone who's ever wanted to bet a little smarter.

The Founders

D

Deborah Easterby

Co-Founder

Carries the Easterby name, one of British racing's most respected families, and brings generations of practical yard-side and racecourse knowledge to every Stakemaster selection.

M

Martin Blakey

Co-Founder & Strategy

Over 25 years advising private clients on selections across racing, football and the wider sporting calendar. The judgement behind the maths.

S

Sam Raymond

Co-Founder & Product

Turns decades of sporting know-how into two simple apps. Sam builds Stakemaster and Daily Bets so that anyone can split their stake and bet with a plan.

Our Story

For as long as anyone can remember, our families have lived and breathed sport. From Stockwell to Sandown, from Saturday afternoons in the stands to early mornings on the gallops, the love of the game has shaped every decision we've ever made.

We watched friends and family chase wins with no edge, no structure, no system. We watched a betting world that grew louder and more confusing every year. And we knew there was a better way.

Stakemaster takes the instinct, discipline and analysis we've used privately for decades and packages it into a single, beautiful app. No noise. No spreadsheets. Just smarter bets.

Ready to bet smarter

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